Retail

Brand narratives come to life in the retail store. Now more than ever, the consumer cherishes spaces that inspire, engage & offer an experience they remember.

Australian Fashion Council

AFC Curated pop up shop, Emporium Melbourne

As part of the Melbourne Fashion Festival, 14 diverse designers showcased their collections via the Australian Fashion Council Curated program. By re-purposing fixturing, props & mannequins, combined with gallery style pos signage & large organic floral installations, we relayed individual fashion stories under the umbrella of AFC Curated branding.

Store window display with mannequins dressed in fashionable clothing, decorative plants, and shoes, with a white ornate storefront and sign reading 'AF Curated' outside.

Storefront with a white exterior, large window display with mannequins dressed in clothing, and a round sign above the entrance that reads 'AFCurated'. The interior features wooden flooring, clothing racks, and dried floral arrangements hanging from

A clothing store display with various dresses on black racks, and a white wall with black lettering listing brands and collection names.

A mannequin torso with black head and shoulders, dressed in a sleeveless white top with a bow tie around the neck, placed in a small alcove with gray curtains.

Interior of a clothing boutique with black metal racks displaying dresses, skirts, and jackets, a white checkout counter with a sign saying 'Meet. Connect. Shop,' wooden flooring, ornate wallpaper, and decorative dried grasses hanging from the ceilin

Store display window featuring mannequins dressed in stylish fall outfits, with dried pampas grass and decorative elements in the background.

Some of our favourite international brands with which we’ve enjoyed collaborating

Hong Kong, China, Australia

Engaging brand narratives realised through visual, experiential & physical touch points - our projects are always supported by research, genuine commercial understanding & collaborative effort.

Calvin Klein Jeans, Harbour City, Hong Kong